The new business structureService
I have launched a by-appointment service for hand made jewellery, purchasing of diamonds plus coloured gemstones, and jewellery valuations.
Changes in the jewellery industry
In the last ten years within the jewellery industry, I’ve noticed a dramatic increase in low quality mass produced jewellery in retail stores. The gap between these cheap offerings and my old fashioned values of customer service and hand made high quality jewellery has grown wider. But with it, I’ve seen how modern communication (email, text, and the connecting possibilities of the internet) have enabled personal genuine interactions between people that wouldn’t have been possible in the past. I can send designs and quotes through email and message on computer and smart phone. These changes have made the high cost store front obsolete for my style of business, so I closed my retail shop in July 2016.
Face to face
However I am acutely aware of the importance of face to face meetings with my clients to enable personal communication regarding requirements and an "on the spot" design service. I have an office in St John St Launceston and I am available by appointment.